Arthur C. Martinez eBooks

Arthur C. Martinez - Now Available!
Arthur C. Martinez was chairman and CEO of Sears, Roebuck and Company from 1995 to 2000 and chairman and CEO of its retail arm, Sears Merchandise Group, from 1992 to 1995. Prior to Sears, he was vice chairman at Saks Fifth Avenue, where he worked in various senior positions for 12 years.

The Hard Road to the Softer Side

And then, when it could least afford to, Sears lost its way. It gradually forgot about its customers. It no longer understood (or cared) who its competitors were. It shifted its focus inward, to the interests and needs of its huge bureaucracy, all at the expense of the customers who found themselves in declining, dismal stores.

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