Don Peppers eBooks

Don Peppers - Now Available!
Don Peppers, a globally respected thought leader, futurist and consultant, is a partner at the management consulting and training firm Peppers and Rogers Group.

Don Pepper and Dr. Martha Rogers are the authors of the bestselling book The One to One Future, as well as the authors, with Bob Dorf, of The One to One Fieldbook.

Visit Peppers and Rogers Group on the Web at www.1to1.com.

Enterprise One to One

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.

Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.

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About eBooks
eBooks are books that are available in digital format. eBooks have many advantages over paper books. eBooks are portable, convenient, and save trees. Some eBooks even contain pictures, criticisms, quotes, portraits, and a brief biography of the life of the author. eBooks set you free to study and search texts with powerful software features. Buy an eBook and learn how this new technology is changing the world of literature.

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Thousands of eBooks are downloaded every day, and an estimated 250 million people will be reading eBooks by 2005. Become part of the revolution. Discover for yourself how you can get the most from this amazing new technology. Try an eBook today!

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