Fast track route to mastering all aspects of global marketing
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
Includes a glossary of key concepts and a comprehensive
resources guide
Fast track route to mastering all aspects of global marketing
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
Includes a glossary of key concepts and a comprehensive
resources guide
ExpressExec is a unique business resource of one hundred
books. These books present the best current thinking and
span the entire range of contemporary business practice.
Each book gives you the key concepts behind the subject
and the techniques to implement the ideas effectively,
together with lessons from benchmark companies and ideas
from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas
making it easy to find the information you need:
01 Innovation
Global Marketing by Douglas Lamont - Get eBooks About eBooks eBooks
are ordered online, and delivered electronically (either as downloads or
email delivery) directly to your computer. You save money with no
shipping, no taxes, and the lowest prices!
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