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Making Sense of Sports
by Ellis Cashmore
Making Sense of Sports by Ellis Cashmore
As well as embodying cherished values and ideals, sports now reflect many of the worries of wider society. Drugs, racism, corruption and violence are all major concerns, and our experience of sport is increasingly subject to a gigantic industry made up of owners, players, sports goods manufacturers, television networks and corporate sponsors.
In this bestselling and newly expanded textbook all these issues are addressed as well as the history of sports, its social context, and possible future developments. This textbook has been totally rewritten and new to this edition are the following themes:
*The body, how it works and why it is more cultural than natural
*Why women continue to be devalued and depreciated by sports
*Nike, globalization and the sports industry
*Art and how it reflects changing conceptions of sports.
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