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Strategy Pure & Simple II How Winning Companies Dominate Their Competitors
by Michel Robert
Strategy Pure & Simple II by Michel Robert
In this updated edition of his groundbreaking best-seller, author Michel Robert stresses strategic thinking as today's most powerful management tool and the key to a winning, growth-oriented strategy.
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the
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