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eBusiness or Out of Business Oracle's Roadmap for Profiting in the New Economy
by Mark J. Barrenechea
eBusiness or Out of Business by Mark J. Barrenechea
In this important book, Mark Barrenechea, a senior executive in Oracle's Customer Relationship Management Division, provides readers with the view from Oracle on what today's companies need to do in order to successfully make the eTransformation.
This is an insider's report on how Oracle became the first software company to move all of its essential operations onto the Internet. Filled with the insights and experiences of Oracle executives, this book provides a detailed blueprint any company can effectively restructure itself to successfully compete in the emerging digital economy.
eBusiness or Out of Business by Mark J. Barrenechea - Get eBooks
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