Alex Berson eBooks

The latest techniques for building a customer-focused enterprise environment"The authors have appreciated that MDM is a complex multidimensional area, and have set out to cover each of these dimensions >>

Transform your business into a customer-centric enterprise Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. >>

A unique comprehensive guide to the business and technology of developing effective enterprise Customer Relationship Management solutions using contemporary data mining techniques.