Allan J. Kimmel eBooks
eBooks found: 1
Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors
Routledge, August 2004
ISBN: 9780805838756
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in >>
List Price:
$48.95
eBook price:
$45.99
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