Catherine Kaputa eBooks
Catherine Kaputa is a branding strategist, speaker, award-winning author, executive coach and the founder of SelfBrand, a branding and professional development company.
From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. After years of working in the advertizing industry, Catherine came to appreciate that one of branding’s greatest potentials was to help people not just products — it’s for individuals to define and own their career identity and create one of their own business success.
That’s why Catherine launched SelfBrand LLC, a New York City-based branding company and wrote the award-winning book, You Are a Brand! winner of the Ben Franklin award for Best Career Book 2007 and a bronze IPPY award. The book has been translated into 10 languages and the Chinese edition was a top 10 Business Training Book in 2010.
Catherine is active as a speaker and workshop leader on branding and personal branding, to corporate employees, entrepreneurs and professionals. Catherine is also active as an executive coach. For more information about SelfBrand and Catherine’s work, please visit www.selfbrand.com!