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Chip Heath eBooks

Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of Switch: How to Change Things When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. The Heath brothers previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages, the last of which was Slovak.

Chip's research examines why certain ideas—ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths—survive and prosper in the social marketplace of ideas. These "naturally sticky" ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders. A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.



eBooks found: 8
Decisive: How to Make Better Choices in Life and Work ePub (Adobe DRM) download by Chip Heath
Decisive: How to Make Better Choices in Life and Work
Chip Heath & Dan Heath
Crown Business, March 2013
ISBN: 9780307956392
Format: ePub
Our price: $13.99
Decisive: How to make better choices in life and work ePub (Adobe DRM) download by Chip Heath
Decisive: How to make better choices in life and work
Chip Heath & Dan Heath
Cornerstone Digital, March 2013
ISBN: 9781847940858
Format: ePub
List Price: $15.28 Our price: $12.99
The Myth of the Garage ePub (Adobe DRM) download by Chip Heath
The Myth of the Garage
Chip Heath
Cornerstone Digital, January 2012
ISBN: 9781448135943
Format: ePub
Our price: Free
Switch: How to change things when change is hard ePub (Adobe DRM) download by Chip Heath
Switch: How to change things when change is hard
Chip Heath & Dan Heath
Cornerstone Digital, October 2011
ISBN: 9781847940322
Format: ePub
List Price: $15.28 Our price: $12.99
Switch: How to Change Things When Change Is Hard ePub (Adobe DRM) download by Chip Heath
Switch
Chip Heath & Dan Heath
Crown Publishing Group, February 2010
ISBN: 9780385528757
Format: ePub
Our price: $14.99
Made to Stick: Why some ideas take hold and others come unstuck ePub (Adobe DRM) download by Chip Heath
Made to Stick: Why some ideas take hold and others come unstuck
Chip Heath & Dan Heath
Cornerstone Digital, September 2008
ISBN: 9780099505693
Format: ePub
List Price: $13.58 Our price: $10.99
Made to Stick: Why Some Ideas Survive and Others Die ePub (Adobe DRM) download by Chip Heath
Made to Stick
Chip Heath & Dan Heath
Random House Publishing Group, January 2007
ISBN: 9781400064281
Format: ePub
Our price: $13.99
Switch ePub (Adobe DRM) download by Chip Heath
Switch
Chip Heath & Dan Heath
Knopf Doubleday Publishing Group, April 2011
ISBN: 9780307742353
Format: ePub
Our price: $11.99
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