Christopher W. Hart eBooks
eBooks found: 1
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
McGraw-Hill, September 2000
ISBN: 9780071347952
Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, >>
List Price:
$24.95
eBook price:
$21.99
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