David A. Aaker eBooks
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David A. Aaker eBooks



eBooks found: 6
Brand Equity & Advertising: Advertising's Role in Building Strong Brands ePub (Adobe DRM) download by David A. Aaker
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
David A. Aaker & Alexander L. Biel
Psychology Press, October 2013
ISBN: 9780805812848
Format: ePub
List Price: $98.95 Our price: $91.99
Three Threats to Brand Relevance: Strategies That Work PDF (Adobe DRM) download by David A. Aaker
Three Threats to Brand Relevance: Strategies That Work
David A. Aaker
Jossey-Bass, April 2013
ISBN: 9781118658093
Format: PDF, ePub
Our price: $3.99
Building Strong Brands ePub (Adobe DRM) download by David A. Aaker
Building Strong Brands
David A. Aaker
Free Press, November 2011
ISBN: 9780029001516
Format: ePub
List Price: $19.99 Our price: $14.99
Brand Relevance: Making Competitors Irrelevant PDF (Adobe DRM) download by David A. Aaker
Brand Relevance
David A. Aaker & David A. A. Aaker
Jossey-Bass, December 2010
ISBN: 9780470613580
Format: PDF, ePub
List Price: $23.99 Our price: $21.99
Managing Brand Equity ePub (Adobe DRM) download by David A. Aaker
Managing Brand Equity
David A. Aaker
Free Press, December 2009
ISBN: 9780029001011
Format: ePub
List Price: $24.23 Our price: $16.99
Spanning Silos: The New CMO Imperative ePub (Adobe DRM) download by David A. Aaker
Spanning Silos: The New CMO Imperative
David A. Aaker
Harvard Business Review Press, October 2008
ISBN: 9781422128763
Format: ePub
List Price: $29.95 Our price: $26.99