Duane Knapp eBooks
eBooks found: 2
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
McGraw-Hill, March 2008
ISBN: 9780071494410
Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your >>
List Price:
$27.95
eBook price:
$24.99
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
McGraw-Hill, September 2000
ISBN: 9780071347952
Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, >>
List Price:
$24.95
eBook price:
$21.99
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