Eric Alper eBooks
eBooks found: 3
Exclusive Product Offering: Creating Something Just for You
FT Press, August 2010
ISBN: 9780132434133
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508) by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. >>
List Price:
$2.49
eBook price:
$1.99
What's It Take to Make a Product Iconic?
FT Press, August 2010
ISBN: 9780132426336
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital >>
List Price:
$2.49
eBook price:
$1.99
Conversational Capital: How to Create Stuff People Love to Talk About
FT Press, July 2008
ISBN: 9780137145508
This is the eBook version of the printed book.“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping >>
List Price:
$19.99
eBook price:
$15.99
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