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You are here:  eBook Store › Authors › Helen Edwards

Helen Edwards eBooks


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eBooks found: 2
Creating Passion Brands
Kogan Page, March 2007
ISBN: 9780749443702
Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in >>
List Price: $27.50 eBook price: $24.99
Staff and Educational Development
RoutledgeFalmer, June 2003
ISBN: 9780749440213
Maintaining the practical, interactive focus of the series, this book comprises a collection of case studies of best practice from around the world, covering different situations, environments and course >>
List Price: $60.95 eBook price: $56.99