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You are here:  eBook Store › Authors › Howard R. Moskowitz
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Howard R. Moskowitz eBooks



eBooks found: 1
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
Howard R. Moskowitz & Howard R. Moskowitz Ph.D. & Alex Gofman
Business & Economics : Marketing - General
Wharton School Publishing, April 2007
ISBN: 9780136136682
This is the eBook version of the printed book. Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more >>
List Price: $22.39 eBook price: $19.99
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