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You are here:  eBook Store › Authors › Neil T. Bendle
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eBooks found: 2
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Neil T. Bendle & Paul W. Farris & Phillip E. Pfeifer
Wharton School Publishing, November 2009
ISBN: 9780137058297
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.It is essential for marketers and their business colleagues to >>
List Price: $31.99 eBook price: $28.99
Marketing Metrics: 50+ Metrics Every Executive Should Master
Neil T. Bendle & Paul W. Farris & Phillip E. Pfeifer
Wharton School Publishing, December 2006
ISBN: 9780131873704
This is the eBook version of the printed book.Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers >>
List Price: $31.99 eBook price: $28.99
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