Niaz Ahmed eBooks
eBooks found: 1
Cross-Cultural Content Analysis of Advertising from the United States and India
Dissertation.Com., October 2005
ISBN: 9781581120844
This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) >>
List Price:
$13.00
eBook price:
$11.99
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