Nigel Morgan eBooks

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure >>

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential >>

New approaches to tourism study demonstrate a notable 'critical turn' - a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect this >>

In today's increasingly complex tourism environment, decision-making requires a rounded, well-informed view of the whole. Critical distance should be encouraged, consultation and intellectual rigour should >>