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eBooks found: 2
Contemporary Issues in Marketing and Consumer Behaviour
Pauline Maclaran & Elizabeth Parsons
Routledge, May 2012
ISBN: 9780750687393
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among >>
List Price: $48.95 eBook price: $45.99
Global Regulatory Issues for the Cosmetics Industry
C. I. Betton & C.E. Betton & Pauline Maclaran
William Andrew, August 2007
ISBN: 9780815515678
Complete coverage of all contemporary issues modules for marketing and consumer behavior students
eBook price: $135.00
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Pauline Maclaran
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