Philip Kotler eBooks
eBooks found: 9
Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Amacom Books, May 2009
ISBN: 9780814415214
ISBN: 9780814415214
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses >>
List Price:
$25.00
eBook price:
$21.99
High Visibility, Third Edition
McGraw-Hill, December 2005
ISBN: 9780071456807
ISBN: 9780071456807
Irving Rein is a professor of communication studies at Northwestern University. He is an internationally known expert on public communication and popular culture and a consultant to highly visible individuals >>
List Price:
$27.95
eBook price:
$24.99
Marketing in the Public Sector: A Roadmap for Improved Performance
Pearson Education, September 2006
ISBN: 9780131875159
ISBN: 9780131875159
Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip >>
List Price:
$27.99
eBook price:
$24.99
Marketing in the Public Sector: A Roadmap for Improved Performance
Pearson Prentice Hall, October 2006
ISBN: 9780137060863
ISBN: 9780137060863
Use time-tested marketing principles to increase citizen participation, compliance, and support Leverage proven “4Ps” marketing tactics: optimize product, price, place, and promotion Segment your markets, >>
List Price:
$27.99
eBook price:
$26.99
Outlines & Highlights for Framework for Marketing Management by
Cram101, January 2011
ISBN: 9781619064829
ISBN: 9781619064829
Never Highlight a Book Again! Cram101 Textbook Outlines gives the student all of the highlights, notes, and optional access to the practice-tests for their textbook. Only Cram101 is Textbook Specific, >>
List Price:
$23.95
eBook price:
$20.99
Outlines & Highlights for Up and Out of Poverty: The Social Marketing Solution by
Cram101, January 2011
ISBN: 9781619063204
ISBN: 9781619063204
Never Highlight a Book Again! Cram101 Textbook Outlines gives the student all of the highlights, notes, and optional access to the practice-tests for their textbook. Only Cram101 is Textbook Specific, >>
List Price:
$17.95
eBook price:
$13.99
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
McGraw-Hill, June 2006
ISBN: 9780071454094
ISBN: 9780071454094
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports >>
List Price:
$29.95
eBook price:
$26.99
Up and Out of Poverty: The Social Marketing Solution
Wharton School Publishing, May 2009
ISBN: 9780137141005
ISBN: 9780137141005
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.In this book, legendary marketing expert Philip Kotler and social >>
List Price:
$27.99
eBook price:
$24.99
Why Poverty Hurts Every One of Us
FT Press, February 2010
ISBN: 9780137050581
ISBN: 9780137050581
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Why global poverty is more than an abstract moral issue: the surprising, >>
List Price:
$2.49
eBook price:
$1.99
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