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Karma Queens, Geek Gods, and Innerpreneurs : Meet the 9 Consumer Types Shaping Today's Marketplace
McGraw-Hill, May 2007
ISBN: 9780071477918
What really makes consumers tick? It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental >>
List Price:
$24.95
eBook price:
$21.99












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