Robert Mitchell eBooks
Hollywood rejected my movie script, and then I thought what the heck!
When was the last time Spielberg wrote a great Ad.?
So, I decided to write an eBook which is called the Concept Kit.
Unlike Steven, I have the challenge of writing ads that get all the emotion
Persuasion and action a client needs within 30 seconds. Even less time to beat the flick of a page, the click of a mouse, the knob twiddling listener or the passing glance of a motorist. Not to mention saving the direct mail device from the trash can on its way back from the letterbox.
The Concept Kit was born out of my experience from over 25 years in the advertising business. Most if not all of that time has been devoted to creating ideas underpinned by the attitude that “you can’t bore people into buying”
During that time I have worked for many national and international advertising agencies and owned my own successful agency.
I now consult direct to other ad agencies and direct clients as a Copywriter based Creative Director.