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eBooks found: 1
Driving Customer Equity
Katherine N Lemon & Roland T Rust & Valarie A. Zeithaml
Free Press, February 2001
ISBN: 9780684864662
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to >>
eBook price: $19.99
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