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eBooks found: 1
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Sunil Gupta & Donald R. Lehmann
Prentice Hall, April 2011
ISBN: 9780132161619
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll >>
List Price: $27.99 eBook price: $24.99
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