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eBooks found: 2
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
V. Kumar
Pearson Prentice Hall, January 2008
ISBN: 9780136117407
This is the eBook version of the printed book.“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach >>
List Price: $27.99 eBook price: $24.99
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
V. Kumar
Wharton School Publishing, December 2007
ISBN: 9780132352215
This is the eBook version of the printed book.“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach >>
List Price: $27.99 eBook price: $24.99
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