Business & Economics: Marketing - General eBooks
More than 250 eBooks found
Brand Rituals
Spyglass Publishing Group, Inc., January 2012
ISBN: 9780984633708
ISBN: 9780984633708
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj-a recognized leader in the marketing and strategy space-posits that companies and their brands have the ability to drive significant >>
eBook price:
$9.99
Brand Revolution: Ousting Old Mideast Trading Mindsets
iUniverse.com, January 2012
ISBN: 9781469732527
ISBN: 9781469732527
Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead >>
eBook price:
$3.99
Brandwashed
Kogan Page, January 2012
ISBN: 9780749465049
ISBN: 9780749465049
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed >>
eBook price:
$19.95
2012 Weird & Wacky Holiday Marketing Guide
Business & Economics : E-Commerce - General
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Business & Economics : Entrepreneurship
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Business & Economics : Marketing - General
DocUmeant Publishing, January 2012
ISBN: 9781937801052
ISBN: 9781937801052
"This is definitely a weird and wacky marketing guide packed full of funny, creative insights and suggestions that expand the reader's world." One of the most unique marketing books available today. Events >>
eBook price:
$19.97
The Experience Effect For Small Business: Big Brand Results with Small Business Resources
Business & Economics : Industries - General
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Business & Economics : Marketing - General
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Business & Economics : Sales & Selling - General
Happy About, December 2011
ISBN: 9781600052064
ISBN: 9781600052064
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal >>
eBook price:
$14.95
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
McGraw-Hill, December 2011
ISBN: 9780071775281
ISBN: 9780071775281
No brand is immune to crisis.WILL YOU BE READY?"A brand isn't just what you say-it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference."-Seth Godin, >>
eBook price:
$28.00
Facebook Marketing: Leveraging Facebook for your marketing campaigns
QUE, December 2011
ISBN: 9780789741134
ISBN: 9780789741134
The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your >>
eBook price:
$19.99
The Logo Decoded: WHAT LOGOS CAN DO TO YOU
Balboa Press, December 2011
ISBN: 9781452503011
ISBN: 9781452503011
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. >>
eBook price:
$3.99
AHA MOMENTS IN BRAND MANAGEMENT: Commonsense Insights to a Stronger, Healthier Brand
Business & Economics : Business Communication - General
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Business & Economics : Marketing - General
Trafford Publishing, December 2011
ISBN: 9781426997686
ISBN: 9781426997686
CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, it's even more disturbing. >>
eBook price:
$3.99
The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E
McGraw-Hill, December 2011
ISBN: 9780071767460
ISBN: 9780071767460
“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer >>
eBook price:
$75.00
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