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This work offers a summary of the book "AUTHENTICITY: What Consumers Really Want" by James Gilmore and B. Joseph Pine II.In this modern world of mass consumerism, buyers are often faced with endless selections >>

In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ- omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive >>

World-renowned business strategist and bestselling and award-winning author of "The Experience Economy" Joe Pine, with Kim Korn, explain how businesses can weather the rising tide of commoditization by >>