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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
McGraw-Hill, June 2006
ISBN: 9780071454094
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports >>
List Price:
$29.95
eBook price:
$26.99
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