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Classical Rhetoric and Modern Public Relations: An Isocratean Model
Classical Rhetoric and Modern Public Relations: An Isocratean Model
Routledge, May 2013
ISBN: 9781136242632
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, >>
List Price: $54.95 eBook price: $50.99