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Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises
Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises
Kogan Page, February 2013
ISBN: 9780749468514
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it >>
List Price: $39.99 eBook price: $36.99