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Contextual Pricing:  The Death of List Price and the New Market Reality
Contextual Pricing: The Death of List Price and the New Market Reality
McGraw-Hill, November 2011
ISBN: 9780071773263
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights >>
List Price: $35.00 eBook price: $31.99