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Results found: 3
Heritage Marketing
Heritage Marketing
Routledge, May 2012
ISBN: 9781136399268
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance >>
List Price: $59.95 eBook price: $55.99
Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions
Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions
Routledge, June 2011
ISBN: 9781136702310
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting >>
List Price: $47.95 eBook price: $44.99
Marketing Heritage: Archaeology and the Consumption of the Past
Marketing Heritage: Archaeology and the Consumption of the Past
Altamira Press, September 2004
ISBN: 9780759115378
Within this edited volume, original case studies from well-known sites throughout the world are presented to address the complex interaction between archaeology and nationalist, political, and commercial >>
List Price: $39.99 eBook price: $35.99