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Imaging in Advertising: Verbal and Visual Codes of Commerce
Imaging in Advertising: Verbal and Visual Codes of Commerce
Routledge, August 2012
ISBN: 9781135865214
The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. >>
List Price: $38.95 eBook price: $36.99