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Results found: 8
Corporate Innovation (RLE Marketing): Marketing and Strategy
Corporate Innovation (RLE Marketing): Marketing and Strategy
Routledge, September 2014
ISBN: 9781317647232
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and >>
List Price: $47.95 eBook price: $44.99
Innovation in Marketing
Innovation in Marketing
Routledge, October 2012
ISBN: 9781136015212
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the >>
List Price: $65.95 eBook price: $61.99
Innovation and New Product Marketing (RLE Marketing)
Innovation and New Product Marketing (RLE Marketing)
Routledge, September 2014
ISBN: 9781317657903
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it >>
List Price: $47.95 eBook price: $44.99
Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
McGraw-Hill, December 2013
ISBN: 9780071829786
What happens when Big Data is made open to YOU? Discover how Open Data can benefit you, your business, and your brand “Open Data Now is an instant classic—essential reading.” --Daniel Goleman, author of >>
List Price: $30.00 eBook price: $26.99
The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers
The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers
Wiley-ISTE, March 2013
ISBN: 9781118617779
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, >>
eBook price: $98.99
Just the FACTS101 e-Study Guide for: Marketing of High-Technology Products and Innovations
Just the FACTS101 e-Study Guide for: Marketing of High-Technology Products and Innovations
Cram101, January 2012
ISBN: 9781619063761
Never Highlight a Book Again! Cram101 Textbook Outlines gives the student all of the highlights, notes, and optional access to the practice-tests for their textbook. Only Cram101 is Textbook Specific, >>
List Price: $20.95 eBook price: $18.99
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Wharton School Publishing, September 2007
ISBN: 9780132365437
This is the eBook version of the printed book. Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, enterprise >>
List Price: $34.99 eBook price: $30.99
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Pearson Prentice Hall, September 2007
ISBN: 9780132716192
This is the eBook version of the printed book.“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability >>
List Price: $34.99 eBook price: $30.99