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Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there >>

While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people >>

Once recalled only for The Whig Interpretation of History (1931) and Christianity and History (1949), Sir Herbert Butterfield's contribution to western culture has undergone an astonishing revaluation >>

"In recent years, a number of emerging economies have begun to play a growing role in the finance of infrastructure in Sub-Saharan Africa. Their combined resource flows are now comparable in scale to traditional >>

Herbert Butterfield (1900-1979) was an important British historian and religious thinker whose ideas, in particular his concept of a "Whig interpretation of history," remain deeply influential. In this >>