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eBooks found: 6
AdValue
Routledge, May 2012
ISBN: 9780750655019
Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there >>
List Price: $45.95 eBook price: $42.99
Excellence in Advertising
Routledge, May 2012
ISBN: 9780750644792
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people >>
List Price: $69.95 eBook price: $64.99
The Life and Thought of Herbert Butterfield
Cambridge University Press, April 2011
ISBN: 9781107003972
Once recalled only for The Whig Interpretation of History (1931) and Christianity and History (1949), Sir Herbert Butterfield's contribution to western culture has undergone an astonishing revaluation >>
List Price: $68.00 eBook price: $62.99
Building Bridges: China's Growing Role as Infrastructure Financier for Sub-Saharan Africa.
World Bank Publications, March 2009
ISBN: 9780821375549
"In recent years, a number of emerging economies have begun to play a growing role in the finance of infrastructure in Sub-Saharan Africa. Their combined resource flows are now comparable in scale to traditional >>
List Price: $22.00 eBook price: $19.99
Herbert Butterfield: Historian as Dissenter
Yale University Press, July 2004
ISBN: 9780300098075
Herbert Butterfield (1900-1979) was an important British historian and religious thinker whose ideas, in particular his concept of a "Whig interpretation of history," remain deeply influential. In this >>
List Price: $50.00 eBook price: $46.99
List Price: $45.95 eBook price: $42.99