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eBooks found: 3
REPOSITIONING : Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis
McGraw-Hill, November 2009
ISBN: 9780071635592
Jack Trout’s timely follow up to his landmarkwork, Positioning!Competitiveness is at an all-time high and technology is drivingchange at exponentially faster and faster rates. Now is the time whenmarketers >>
List Price:
$26.95
eBook price:
$23.99
The New Positioning: The Latest on the World's #1 Business Strategy
McGraw-Hill, December 2000
ISBN: 9780070653283
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in >>
List Price:
$12.95
eBook price:
$9.99
The Power of Simplicity
McGraw-Hill, September 2000
ISBN: 9780070653627
In sports, when things go wrong, the best coaches say. "go back to the basics". Renowned marketing expert Jack Trout has a similar message for managers who are struggling to keep up with today's everchanging >>
List Price:
$24.95
eBook price:
$21.99
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