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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Kogan Page, January 2008
ISBN: 9780749451493
ISBN: 9780749451493
Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing >>
List Price:
$24.95
eBook price:
$22.99
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