100 Things Every Designer Needs to Know about People PDF (Adobe DRM) download by Ph.D Susan Weinschenk

100 Things Every Designer Needs to Know about People

New Riders
Publication date: April 2011
ISBN: 9780132658614
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book.If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers.

This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.
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100 Things Every Designer Needs to Know about People PDF (Adobe DRM) download by Ph.D Susan Weinschenk
New Riders, April 2011
ISBN: 9780132658614
EAN:  9780132658614
PDF (Adobe DRM)
List Price: $23.99 eBook price: $21.99
100 Things Every Designer Needs to Know About People ePub (Adobe DRM) download by Ph.D Susan Weinschenk
New Riders, April 2011
ISBN: 9780132658607
EAN:  9780132658607
ePub (Adobe DRM)
List Price: $23.99 eBook price: $21.99