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berleben im digitalen Zeitalter. Strategien, Technologien und Innovationen f?r den neuen Aufschwung eBooks
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berleben im digitalen Zeitalter. Strategien, Technologien und Innovationen f?r den neuen Aufschwung
By: Artur P. Schmidt
Language: Deutsch

Format:  Adobe Reader PDF eBooks
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Platforms:  Windows Vista / XP / 2000, Mac OS X+, Palm OS (More Details)
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berleben im digitalen Zeitalter. Strategien, Technologien und Innovationen f?r den neuen Aufschwung
 

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Das Internet ist wie zuvor das Fernsehen auf dem Weg zu einem neuen Massenmedium. Seine immense Reichweite und die F?higkeit zur Multichannel-Kommunikation machen es zu einem unverzichtbaren Faktor der Unternehmensstrategie. Zwar ist nach dem Platzen der Nasdaq-Bubble eine notwendige Ern?chterung eingetreten, aber die Chancen im Netz der Netze sind nach wie vor enorm, da in ihm die Transaktionskosten nahezu gegen Null gehen. Gerade dieser Vorteil zieht aber eine Vielzahl von Wettbewerbern an, weshalb jede Unternehmung vor der Aufgabe steht, neue Mehrwertdienste und gewinnbringende Business-Modelle zu entwickeln. Das Netz kann dabei auf vielf?ltige Weise eingesetzt werden; f?r das Design von Websites (Content Management, Intranets) ebenso wie f?r das Marketing und Branding (E-Relations, Viral Marketing, Permission Marketing); f?r die Kundenansprache (Customer Relationship Management, Mass Customization) einerseits oder f?r das Leveraging (Data Mining, Search Engines, Automatisierung von Prozessen) andererseits. Das vorliegende elektronische Buch des Autors des Bestsellers "Der Wissensnavigator", Artur P. Schmidt, ist eine Orientierungshilfe und ein Zukunfts-Leitfaden f?r den intelligenten Einsatz der Informationstechnologie in Unternehmen. Da das Buch regelm?ssig upgedated wird, ist es das erste Buch im deutschsprachigen Raum, welches nicht veraltet, sondern st?ndig auf dem neuesten Stand gehalten wird.

berleben im digitalen Zeitalter. Strategien, Technologien und Innovationen f?r den neuen Aufschwung

Artur P. Schmidt

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