Home > eBook Categories > Business > Financial Planning > Palm Reader eBooks > Arthur C. Martinez > Charles Madigan > The Hard Road to the Softer Side: Lessons From the Transformation of Sears


Hard Road to the Softer Side: Lessons From the Transformation of Sears eBooks
Palm Reader

 The Hard Road to the Softer Side: Lessons From the Transformation of Sears
By: Arthur C. Martinez
With: Charles Madigan

Price: $9.95
Format:  Palm Reader eBooks
Availability:  Download Now

Requirements:  Free Palm Reader (More Details)
Restrictions:  No printing, No copy and paste (More Details)
Platforms:  All Palm & Pocket PC handheld device plus all Windows and Macintosh computers. (More Details)
Features:  Advanced navigation, search, bookmarks, and powerful viewing features.

Get eBook!

Free eBooks
With Every Order!

 

 The Hard Road to the Softer Side: Lessons From the Transformation of Sears 		 

Browsing Options:

For the better part of a century, Sears, Roebuck and Company touched the lives of almost everyone in America. A stunning tale of marketing and savvy, the company started selling watches and quickly became an essential source of goods for the American home. Sears brought the Christmas dreams of distant children to life; introduced the American homemaker to a collection of appliances that stripped much of the drudgery from daily living; and put solid, dependable tools in the hands of strong, eager men. At the same time, it forged a solid relationship with its customers, earning that most valuable business asset of them all: loyalty.

And then, when it could least afford to, Sears lost its way. It gradually forgot about its customers. It no longer understood (or cared) who its competitors were. It shifted its focus inward, to the interests and needs of its huge bureaucracy, all at the expense of the customers who found themselves in declining, dismal stores. The greatest retailer in world history had become a company with a great past, a disappointing present, and a dismal future.

The Hard Road to the Softer Side: Lessons from the Transformation of Sears is the story of how Sears recovered from this downfall, told by the visionary who built the team that forged the company's rebirth. When Arthur Martinez took charge at Sears in 1992, he found a once-great company facing a loss of $4 billion, with a Soviet-style bureaucracy, little idea of its target customer, and an army of 300,000 disheartened employees. Many experts thought Sears was too far gone to save.

But save it Martinez did, putting Sears in the black by 1994 and sailing on through 1997. It wasn't easy. Almost everything the company had become needed to change. Fifty thousand jobs disappeared. The Sears catalog, which had become so much a part of the company's mythology, was put to rest. More than 100 stores were closed. But what rose from all of that turmoil...

The Hard Road to the Softer Side: Lessons From the Transformation of Sears

Arthur C. Martinez

Charles Madigan

Recommend eBook

eBook Categories

Business

Financial Planning
 
Ordering Instructions Palm Reader eBook Features
1. Download and install Palm Reader - Free!

2. Add eBook to your Shopping Cart

3. Checkout and download your eBook from your Invoice page.

4. Re-download your eBook free from the View Orders area anytime.

eBookMall accepts Visa and MasterCard.
  • Read Palm Reader eBooks on your Palm, Pocket PC, Windows or Mac computer with Palm Reader.
  • Carry as many Palm Reader eBooks on your PDA as the memory will allow.
  • Select various fonts and font sizes.
  • Control how much text is on the screen at one time.
  • Jump to any section of the eBook with navigational options.


 Download Palm Reader Free
Platforms Restrictions
Palm Reader (free) is required to read Palm Reader eBooks.

Palm OS

  • Palm OSŪ 3.0 (or later)
  • Supported models include: Palm, Sony, Handspring, IBM, HandEra, AlphaSoft, Garmin, Symbol, Kyocera, Samsung, Zodiac
  • Requires 335K of free memory for the eReader application

Pocket PC

  • PocketPC/PocketPC 2002/Windows Mobile Edition 2003
  • Supported models include: Compaq, HP, Dell, Toshiba, Casio, Pocket Loox, and ViewSonic

Macintosh

  • Mac OS 8.6 or later, using CarbonLib 1.6 or later/Mac OS X 10.1 or later (Mac OS X 10.1.5 or later recommended)

Windows

  • Windows 98/ME/NT4.0/2000/XP

 Printing

Palm Reader eBooks are designed for use on handheld PDAs so they do not include a printing function.

Copy and Paste

Palm Reader eBooks are designed for use on handheld PDAs so they do not include a copy and paste function.

Downloads

Unlimited: you have the freedom to download your Palm Reader eBook as many times as you wish.

Transferring to Additional Computers/Devices

You can transfer your Palm Reader eBook to any other computers and devices that you own. You will be asked to enter an unlock code that will be provided to you when you place your order.
More Download Info Additional Information
Download Time

Most Palm Reader eBooks are 100 KB - 800 KB in size and download in approximately one minute, depending on your internet connection speed.

Download Location

Palm Reader eBooks can be saved to any location on your computer.

Detailed Ordering Instructions

View the Palm Reader Knowledge Collection

Get Help with purchasing this eBook

Submit a review of this eBook
Store Policies Free eBooks
100% Secure Shopping
Powerful SSL encryption software and our secure server network protect all of your transactions. By working with industry leaders such as VeriSign and Bank of America, we provide guaranteed protection on every order. We guarantee that every transaction you make at eBookMall will be 100% secure.

Privacy Policy
 The information you provide for eBook orders is only used to complete your order and for communication regarding your order. Your privacy is important to us, and your information is protected.

Satisfaction Guaranteed
This eBook is backed by a 100% Satisfaction Money-Back Guarantee. We want you to be satisfied with your purchase. Your complete satisfaction is our goal. If there is anything we can do to provide better service for you then please let us know.

 Free eBooks with every order!
Order today and receive over $40 worth of eBooks absolutely free. Free eBooks include titles in all eBook formats, plus you will get dozens of free samples from exciting new authors.

Special Offer: eBook Club Membership
 Get over 2500 eBooks free when you join the eBook Club!

  • All eBook Club Members can download over 2,500 eBooks for free. You can have all these eBooks and more right now for the low membership price of $19.95.
  • You can download the eBooks directly to your computer and eBook device. These eBooks are yours to keep.
  • The eBook club is continually growing with more eBooks added frequently.