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M-Business: The Race to Mobility eBooks
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 M-Business: The Race to Mobility
By: Ravi Kalakota
By: Dr Ravi Kalakota
By: Marcia Robinson

Format:  Palm Reader eBooks
Availability:  Download Now

Requirements:  Free Palm Reader (More Details)
Restrictions:  No printing, No copy and paste (More Details)
Platforms:  All Palm & Pocket PC handheld device plus all Windows and Macintosh computers. (More Details)
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 M-Business: The Race to Mobility 		 

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The mobile Internet is transforming employee, supply chain, and customer interaction, and providing new innovation, cost-reduction, and revenue opportunities. M-Business tells you how to reposition and evolve business processes and enterprise applications to take full advantage of the coming tsunami of mobile business, a wave that is compelling and complex -- and overtaking your organization even as you read these words.

Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies.

M-Business focuses on the bottom line: how senior and financial managers can begin now to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technology -- covered exhaustively by others -- to provide insight into the actual market drivers, enablers, and business applications.

Exploring the many elements essential to developing an effective mobile framework, M-Business shows you how to:

  • Understand the difference between m-business and m-commerce
  • Recognize diverse value propositions and determine where you can best focus your efforts
  • Construct a strategy and flexible mobile blueprint for your organization
  • Incorporate mobility into your existing enterprise application framework, to meet potential threats as well as opportunities
A core issue in business strategy -- becoming mobile -- impacts not only traditional enterprises but the entire hardware, software, distribution, and content industry as well. As a result, a new business ecosystem is being created before our eyes...

M-Business: The Race to Mobility

Ravi Kalakota

Dr Ravi Kalakota

Marcia Robinson

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