86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years ePub (Adobe DRM) download by Kamini Banga

86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Pearson Prentice Hall
Publication date: September 2005
ISBN: 9780132782159
Digital Book format: ePub (Adobe DRM)

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This is the eBook version of the printed book.Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
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86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years ePub (Adobe DRM) download by Kamini Banga
Pearson Prentice Hall, September 2005
ISBN: 9780132782159
EAN:  9780132782159
ePub (Adobe DRM)
List Price: $30.99 eBook price: $27.99
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years, Adobe Reader PDF (Adobe DRM) download by Kamini Banga
Wharton School Publishing, October 2007
ISBN: 9780768668148
EAN:  9780768668148
PDF (Adobe DRM)
List Price: $32.99 eBook price: $28.99