Publishing Industry Executive Tells How to Market Your Book - and Yourself! Whether you are a novice writer, a successfully published veteran, or are considering self-publishing you need the practical insider's tips and secrets in this ebook. A former director of marketing for such companies as Doubleday and the Walden/Borders book chain shares the wisdom and insights of a lifetime spent in publishing. Rich with anecdotes of the famous literary figures the author has worked with and learned from, such as Irving Wallace, Arthur Hailey, George Plimpton, James Dickey, Erica Jong, Maya Angelou, Bob Hope, and others, the book is as entertaining to read as it is illuminating. Readers will learn how to: * Get an Agent * Sell to a Publisher * Work with Your Editor * Maximize Promotion & Publicity" * Maximize Marketing & Sales * Mastermind a Bestseller * Secrets of Successful Self-publishing * All About E-Books Richard F. X. O'Connor has been called "the quintessential publishing insider." In addition to his years in marketing, he is a bestselling author who has appeared on Donahue, Good Morning America, and Larry King. Includes pre- and post-publication marketing and publicity checklists. CONTENTS Part I: How To Get Your Book Successfully Sold Chapter One: Why You Must Become a "Marketing Author" Chapter Two: What Marketing Authors Need to Know About Publishing Chapter Three: How Marketing Authors Find Agents, Publishers, and Book Printers Chapter Four: How Marketing Authors Sell Books to Publishers Part II: How To Market And Promote Your Book Chapter Five: Marketing Authors Know It All Happens Before Pub Date Chapter Six: How Marketing Authors Work with the Sales Department Chapter Seven: How Marketing Authors Pick Titles and Covers that Sell Chapter Eight: How Marketing Authors Work with the Advertising and Publicity Department Chapter Nine: What Marketing Authors Know About Promotion Chapter Ten: What Marketing Authors Know About Interviews and the Author Tour Chapter Eleven: The Marketing Author's Killer Post-Publication Marketing Checklist Part III: How To Self-Publish Successfully Chapter Twelve: What Marketing Authors Know About Successful Self-Publishing Chapter Thirteen: What Marketing Authors Know About Maximizing Sales through Mail Order Part IV: How To Earn Even More $$$ From Your Books Chapter Fourteen: How Marketing Authors Generate Plus Sales Through Self-Promoting Chapter Fifteen: How Marketing Authors Profits from Subsidiary Rights Conclusion Special Supplement: Electronic Publishing And Marketing For Marketing Authors Appendices A. Recommended Books B. Resources C. URLs for Writers D. Copyright Information Glossary Cover design: J. L. "Frankie" Hill