A case study of EasyJet and the airline industry PDF (Adobe DRM) download by Florian Mayer

A case study of EasyJet and the airline industry

GRIN Verlag
Publication date: January 2003
ISBN: 9783638192088
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$19.99
Our price:
$17.99

You save: $2.00 (10%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry.

Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.
Please sign in to review this product.
Format:
Devices:
A case study of EasyJet and the airline industry PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
750 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Florian Mayer
Effective interpersonal communications in a multi-cultural work environment PDF (Adobe DRM) download by Florian Mayer
Effective interpersonal communications in a multi-cultural work environment
Florian Mayer
GRIN Verlag, January 2004
ISBN: 9783638259040
Format: PDF
List Price: $19.99 Our price: $17.99
Critically examine the factors that have contributed to nationalism and xenophobia in Germany after reunification ePub (Adobe DRM) download by Florian Mayer
List Price: $17.99 Our price: $15.99
To what extent can it be argued that cultural globalisation has led to a homogenisation of national and local cultures? PDF (Adobe DRM) download by Florian Mayer
List Price: $17.99 Our price: $15.99
Critically evaluate the view that the Internet facilitates not local cultures but cultural domination by transnational corporations PDF (Adobe DRM) download by Florian Mayer
List Price: $22.99 Our price: $21.99