A Perfect Press Release - or Not? PDF (Adobe DRM) download by Coetzer Jennigay

A Perfect Press Release - or Not?

Porcupine Press trading under DGR Writing & R
Publication date: February 2009
ISBN: 9780620432337
Digital Book format: PDF (Adobe DRM)

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This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors.

Aspects covered include:

  • Why 95% of press releases end up in the bin
  • Pet hates and preferences of journalists and editors
  • What makes a press release publishable
  • Strategy, knowledge and content
  • Writing style, construction and flow
  • News releases versus opinion articles
  • Identifying interesting topics
  • Distribution to targeted media
  • Publishing press releases on the web
  • The PR consultant's perspective
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File Size:
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Language:
ENG
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