About Face: The Secrets of Emotionally Effective Advertising ePub (Adobe DRM) download by Dan Hill

About Face: The Secrets of Emotionally Effective Advertising

Kogan Page
Publication date: September 2010
ISBN: 9780749459239
Digital Book format: ePub (Adobe DRM)

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About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.
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About Face: The Secrets of Emotionally Effective Advertising ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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