ABSOLUT BOOK.: THE ABSOLUT VODKA ADVERTISING STORY ePub (Adobe DRM) download by Richard Lewis

ABSOLUT BOOK.: THE ABSOLUT VODKA ADVERTISING STORY

RL Ideas, LTD
Publication date: September 2010
ISBN: 9780615400815
Digital Book format: ePub (Adobe DRM)

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ABSOLUT BOOK is the illustrated history of the most-awarded magazine campaign of all time. It is the story of the advertising campaign's origins, development and amazing success. The ads use the simple twp=word recipe to characterize the product (ABSOLUT PERFECTION), art (ABSOLUT WARHOL), cities, (ABSOLUT MANHATTAN). The book is written by one of hte brand's chief architects at the advertising agency.
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Language:
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