Actionable Web Analytics: Using Data to Make Smart Business Decisions PDF (Adobe DRM) download by Shane Atchison

Actionable Web Analytics: Using Data to Make Smart Business Decisions

Sybex
Publication date: August 2007
ISBN: 9780470181133
Digital Book format: PDF (Adobe DRM)

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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
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