Active Storytelling: Using Video News Releases for PR Professionals
Publication date: February 2010
Digital Book format: PDF (Adobe DRM)
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Powerful new "VNR 2.0" techniques that cut through clutter and deliver your message the way your audience wants to experience it!
Social media is ushering in an emerging era of multimedia storytelling. Dubbed the "Video News Release (VNR) redux," or "VNR 2.0," PR professionals can now tell stories through video much easier than ever. Ready or not, it's time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.
If you liked this Element, read more from Brian Solis and Deirdre Breakenridge, including Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694).
Available in print and digital formats.